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One thing has become apparent, even in these early exchanges, and that is that there does not appear to be an outstanding team at this World Cup and perhaps this may be the year that a different team breaks through. Brazil, Germany, Argentina and France have all looked average with perhaps the Spain performance, despite only drawing, being the best by one of the top teams. Mexico were great against Germany and Croatia looked solid if unspectacular so there is a lot to play for. Bookmakers may now start pricing these more fancied teams on what they need to do and not what they have done in their first game and opposing them may well provide some value. With no team setting the tournament on fire so far, there is still some value in the outright market if you believe the team that you fancy can only get better, for example Germany who were as short as 9/2 pre-tournament are currently easy to back at 8/1. A word of warning though, a defeat by Sweden on Saturday and they will be going home and your slip will be in the bin!
There is little further value at this stage in the remaining matches, with possibly Japan a little over-priced against Senegal as they were solid enough against Colombia, but that was against ten men. The Aussies might also be worth a look at against Peru with the current price of 14/5 unlikely to last if they get any kind of a result against Denmark.
We will have a further look after the second set of group games but we may well wait now, until the knockout section for any further trading advice.